Vidzu Media Print Ad
-- Art Direction | Graphic Design --
The challenge of designing a print ad for a video production company is apparent–anything will look stactic compared to the beautiful moving videos they create. To counter this, I incorporated the billowing smoke graphic (used to brand the Nitrous Effect, the collaborative of agencies Vidzu Media is a part of) into a dynamic multi-layed graphic of color and eye-catching text. These layers create interest and movement of the eye, in a way simulating the motion of a video, and the Nitrous Effect graphic is inherently active as well. The result was an eye-catching piece that the client loved and continues to display in their office years later.