-- Branding | Marketing | Photography | Volunteer Coordination --
Bradley SERVE (commonly shortened to “SERVE”) is a student-led volunteer and leadership organization at Bradley University. The group primarily plans, coordinates, and hosts a monthly program called Service on Saturday, in which students sign up to participate in volunteer projects at various sites throughout the greater Peoria community.
When I joined SERVE during my freshman year, we were nothing more than a teal color and a temporary logo. Over my next three years at Bradley University I led a movement to establish a defined visual brand to increase name recognition on campus. This ambitious goal meant carefully crafting every piece of visual communication we distributed.
Today SERVE is one of the most recognizable student groups on Bradley’s campus. The Service on Saturday program now hosts around 200 student volunteers each month, a huge growth since its inception with 76 participants. Bradley University has even made it requirement for every student to attend at least one Service on Saturday.