Les Jolies Choses Pâtisserie
-- Visual Identity | Branding --
Native St. Louisans take great pride in their city. Though it is a large city, the friendly inhabitants give St. Louis a small town charm. St. Louisans are big supporters of small business and enjoy celebrating their city’s unique hidden gems. Les Jolies Choses is the newest (fictional) gem in town.
This small pâtisserie celebrates St. Louis’ historic French roots by offering visitors authentic French sweets and even a few popular bakery items, such as croissants and baguettes. What makes Les Jolies Choses unique is it’s menu selection, intimate atmosphere, and little details. For example each customer receives a warm “merci” and a pink rose with every order — a subtle nod to the City of Love.