CPG Special Event Cards
-- illustratioN | Art direction | Graphic Design --
For their 2018 Holiday Campaign, CPG crafted a one-of-a-kind package of special event cards to keep handy in office desks for when a use arrises. I worked with a small team of designers and copywriters, from inception to execution, to develop the concept, art direction, and messaging for each of the cards. I personally illustrated and executed cards for Valentine’s Day, Birthdays, and Mother’s Day. In addition I was charged with designing the folder package and illustrated the custom holiday pattern for its interior.